Sensory Print and Branding Solutions
Our sense of smell can be a powerful tool – one you can use in your printed marketing materials, too!
A fragrance can help deliver your message to the customer and instantly evoke feelings, memories and associations, starting to build a positive and lasting relationship with your brand.
With the explosion in the number of consumer communication channels, and within such a crowded marketplace, emotional engagement with brands has never been more important.
This could be done through a punchy, surprising scent that grabs the customer’s attention, or subtly, maybe subconsciously, by gently elevating your content with a complementing fragrance.
So, how can brands best implement scent branding?
Our Print4Sensory finish is incredibly effective for a range of marketing materials and brand development strategies.
It’s specifically designed to bring a product to life by incorporating a fragrance to evoke a memory, association or response. It adds a personalised, playful element to the customer’s experience with the printed item when they open a package or turn a page.
We can replicate practically any fragrance, from sea breeze to summer meadows, coffee to mulled wine, or fresh bread to fabric conditioner.
MAKING SCENTS
We use micro-encapsulation technology to create fragrance solutions in print, which forms an invisible layer of microscopic bubbles on the material.
When touched, these bubbles release a burst of fragrance, giving a perfect rendition. We can print using your own fragrance to ensure a brand is matched perfectly. This can be printed onto most of the work we produce.
Common Scents
A range a general fragrances like strawberry, apple, leather, smoke, pine, coffee, and chocolate are available ‘off the shelf’.
For more information contact one of the customer services team on 0115 9770680
