BARCLAYS: CRACKER BOX
28 October 2020Packaging and Print Design : Walkers Crisps
Walkers Crisps trusts Print 4 for their promotional media, packaging, design, and printing
The challenge:
Print 4 produce a variety of packaging and promotional presenters for Walkers.
Recently they wanted an innovative box for a high-end crisp launch for celebrities, each containing 6 personalised bags of crisps for each of 200 VIPs.
Our response:
We created a bespoke hexagonal box with lid and base. This was prototyped and cad cut using our
digital cutter.
The customer asked to have a ribbon attached, so we developed further samples to make sure the
ribbon would sit in the required location and added two slots for threading through. When tied in a bow this held
the lid and base very securely.
6 named bags of crisps were tipped onto each inner panel (petal) and sat centrally inside the box. Once the lid was
removed the carton sprung open like petals unfolding from a flower. This created a stunning theatrical effect!
