Direct Mail Gift Box Design and Print : Nespresso

Nespresso were looking to send out a festive themed direct mail gift box to their brand Ambassadors. The mailing box will need to contain a box of limited-edition coffee capsules, recipe cards, brochure and a Christmas card.

The challenge:

The box must be able to hold different sizes of capsules without changing the box and the mailing box will need to be mailed and arrive in perfect condition.

Our response:

Based on the sizes and general information supplied to Print 4, we supplied preliminary scamps. Once the scamps were approved, we supplied ballpark costings subject to sampling and client feedback.

Once we were supplied the product, we could then begin the process of prototyping and ensuring form followed function whilst also adhering to the clients’ requests.

The carton had to be suitable for purpose and have a theatrical element upon receipt and opening – over the next couple of weeks the brief was revised based on our recommendations and transit testing commenced. Once transit testing was concluded full production and fulfilment took place.

Inside an elegant open package, this Nespresso box showcases amaretto flavor capsules with a sophisticated gold and cream design, making it a perfect choice for a memorable gift box experience.

A hand-drawn optical illusion of stacked 3D rectangular blocks on paper, resembling an intricately designed gift box.

Sketch of an open rectangular gift box with a lid, revealing an inner compartment. Draft lines appear around the box.