Textured Print Finish : Britvic

Design, creation, and printing of this unique and eye-catching promotional piece designed to appeal to students

The challenge:

The customer brief on this promotional piece was to create print with a specific appeal to the student market, with visual reference to a university hoodie.

Our response:

Print 4 suggested a print onto a flocked material to give the feel of a sweatshirt, this can be litho printed, creating an amazing textured finish. To this we added a hoodie lace with eyelets on the lace holes.

Everyone loved this piece; a clever choice of material and creative finishing touches added a definite wow factor!